Christopher Coleridge, the founder of V Water, the fast-growing vitamin-enhanced water brand, has a different view on the advantages of morning-ness. “Morning is always the best time to get people to make decisions because people are full of optimism in the morning. By 9am, nothing really can go wrong. You’re full of hope. By 4pm, at least six annoying things will have happened, so by the evening you’re slightly annoyed and frustrated. Fortunately, you then have the rest of the evening to pick yourself up.
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Why people who get up earlier are more likely to be successful. Rubbish science.