The best way for Adobe to save Flash is by killing it

In my opinion, the best way for Adobe to save Flash (the development and authoring environment) is by killing Flash (the plugin), and targeting a HTML5 runtime directly.

Flash CS4 is one of the best authoring environments for designers and illustrators to easily create and animate rich, graphical media on the web. No, it is *the* best. Being able to easily import vector artwork from Illustrator, drag and drop PNGs around, resize things and manipulate them in a WYSIWYG editor, without mucking around in the world of HTML/CSS/Javascript?

Not that I believe that authoring CSS, HTML and JS is easy on a technical level, or that Adobe is likely to give up the advantage of control over its proprietary formats. But maybe that’s not such a bad idea, after all.