Music industry will force licenses on Amazon Cloud Player – or else

There are other reasons why the music industry will either push Amazon for new licenses or take the legal route, and their names rhyme with Schmapple and Croogle.

“If Amazon can launch its service with no licenses, then Apple and Google would be fools to get licenses because they’d be at a cost disadvantage,” Robertson said. “If the labels do nothing, they’re basically inviting Google and Apple to follow the same strategy.”

Amazon launch Cloud Drive, new storage service accompanied by a streaming music player called Cloud Player, without settling it with record labels first. Bold move that will have interesting consequences.