Why cigarette packs matter
This is because brand packaging continues to peddle these lies. A street-interception survey from 2009 of 300 smokers and 300 non-smokers found that people think packages with “smooth” and “silver” in the names are safer, and that cigarettes in packaging with lighter colour, and a picture of a filter, were also safer.
Of course tobacco companies know this. As Philip Morris said in their internal document “Marketing New Products in a Restrictive Environment”: “Lower delivery products tend to be featured in blue packs. Indeed, as one moves down the delivery sector, then the closer to white a pack tends to become. This is because white is generally held to convey a clean healthy association.”
How easy is to cheat us, people, all of whom claim to be immune to cheap marketing tricks.
