Utopia is creepy
I've noticed the arrival recently of a new genre of futuristic YouTube videos. They're created by tech companies for marketing or brand-burnishing purposes. With the flawless production values that only a cash-engorged balance sheet can buy you, they portray a not-too-distant future populated by exceedingly well-groomed people who spend their hyperproductive days going from one screen to the next. (As seems always to be the case with utopias, the atmosphere is very post-sexual.) The productions are intended to present us with visions of technological Edens, but they end up doing the exact opposite: portraying a future world that feels cold, mechanical, and repellent.
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