Mastering the Apple Game of Customer Perception
We learn in elementary economics that organizations must work hard to meet the needs of their customers. But meeting customer needs is not enough. You must exceed needs if you want to remain relevant. Technology disrupts the habits of the customers so quickly that if you focus on needs, you will never be an industry leader. You can't keep early adopters loyal by just meeting their needs. They want more from you.
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From the series: “What Apple does right”. (Link via KD.)
