Here's the Number That Matters in Facebook's IPO Filing - Technology - The Atlantic
However, even if Facebook gets to 3 billion users, if it doesn't increase its revenue per user, the company will only generate $13 billion in revenue per year, as analyst Trip Chowdry has pointed out. That's not going to justify a market capitalization of $100 billion. Google, for example, generated $38 billion in revenue -- nearly three times Facebook's hypothetical three-billion-user hypothetical -- and has a market cap of $190 billion.
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To give it some context: Boeing's market cap is $56 billion. Boeing is world biggest airplane manufacturer. Facebook sells “eyeballs”.
