Google to Open-source VP8 for HTML5 Video
Google hopes to stem that divide by making VP8 open source, providing a high-quality and open alternative to existing codecs. On2 first announced VP8 in late 2008, promising more efficient video compression than other available codecs. At launch, On2 went so far as to claim that it could provide “50 percent bandwidth savings compared to leading H.264 implementations.”
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Google tries to solve the competition between H.264 and Ogg Theora by introducing the new codec. If it's really so good, it could be interesting. But will Microsoft and Apple join this game?
