Getting Steve Jobs Wrong
Bringing the concepts of a $100,000 networked workstation to a $2500 standalone mass market personal computer is, I say, radically innovative. The Macintosh was no “tweak”. Pixar was no “tweak”. The iPod is maybe the closest thing among Jobs’s career highlights that one could call a “tweak” of that which preceded it — but it’s hard to separate the iPod, the device, from the entire iTunes ecosystem in terms of measuring its effect on our culture and the way everyone today listens to music. Does anyone really think Apple’s entry into the music industry was a “tweak”? A “large-scale visionary” is precisely what Steve Jobs was.
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Gruber rebukes Isaacson's biography of Steve Jobs and the conclusions that Malcolm Gladwell drew from the book in his article portraying Jobs as a “tweaker”.