10 words I'd ban from all websites
5. 'Check' this box
If you're a British brand (or selling to Brits) stick with British English, especially around forms and transactions. I've seen significant evidence that this reassures e-commerce customers in the U.K. We 'tick' boxes or put crosses in them. And we don’t do 'shipping', we do 'delivery'.
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Useful advice by a professional copywriter, with some British flavor added. I mean flavour.
